BJ’S Restaurant & Brewhouse is expanding its popular lineup of Handcrafted Burgers with the debut of the new Banh Mi Turkey Burger.
Bánh mì is a popular Vietnamese sandwich featuring a savory combination of meats and vegetables served on a baguette. BJ's new Banh Mi Turkey Burger is a hearty take on this iconic sandwich. As part of the Enlightened Entrees menu, the new Banh Mi Turkey Burger combines an all-white-meat turkey patty with jalapeños, pickled vegetables, wasabi guacamole, lettuce, cilantro, and a sweet sriracha crema on a toasted parker house bun. The result is an Asian-inspired sandwich that's just as filling as your average burger.
The new Banh Mi Turkey Burger is also joined by the goat cheese-topped Bistro Burger and the new Mushroom Swiss Burger, which features a roasted garlic aioli.
Fusion Banh Mi Burgers
BJ's New Banh Mi Turkey Burger is Made with a Sweet Sriracha Crema
Trend Themes
1. Asian-inspired Burgers - There is an opportunity to create more fusion burgers that combine classic American fast food with exotic flavors from other cultures.
2. Plant-based Patties - Incorporating more plant-based protein sources into burgers could appeal to health-conscious consumers and those seeking more sustainable food options.
3. Ethnic Fast Food - Expanding fast food menus to include more international options can provide a unique selling point and attract a more diverse customer base.
Industry Implications
1. Fast Food - Fast food chains can create new and exciting menu items to stay competitive and appeal to changing consumer preferences.
2. Food Service - Restaurants and cafes can experiment with fusion cuisine and new flavor combinations to keep their menus fresh and exciting.
3. Food Manufacturing - Manufacturers can create plant-based protein patties and other non-traditional burger ingredients to supply the growing demand for alternative food options.