Baja Fresh wants to make its menu more accessible to vegetarians, which is why it has debuted three new dishes made with plant-based Impossible meat.
The new lineup of Impossible dishes gives consumers a way to enjoy some of their favorite Mexican dishes, without the meat. A star dish from the new lineup is the Impossible Taco Combo, which consists of three tacos filled with Impossible meat and topped with shredded lettuce, pico de gallo, guacamole, Baja salsa, and cotija cheese. There's also the Fuego Impossible Burrito, which combines Impossible meat with black beans, melted jack cheese, guacamole, Diablo salsa, Six Chiles salsa, pico de gallo, pickled jalapenos, shredded lettuce, and sour cream, all in a soft flour tortilla. Finally, there's an Impossible Bowl, which combines Baja rice topped with Impossible meat, roasted veggies, sour cream, avocado, pico de gallo, and crunchy tortilla strips.
Plant-Based Mexican Menus
Baja Fresh Just Debuted 3 New Dishes Made with Impossible Meat
Trend Themes
1. Plant-based Mexican Menus - Restaurants can capitalize on the growing demand for plant-based options by creating plant-based versions of popular dishes.
2. Meat Alternatives in Fast Food - Fast food chains can use meat alternatives like Impossible Meat to cater to the needs of vegetarians and reduce their carbon footprint at the same time.
3. Ethnic Cuisine and Plant-based Eating - As more people embrace plant-based eating, restaurants specializing in ethnic cuisine can incorporate plant-based options into their menus to attract a wider customer base.
Industry Implications
1. Fast Food Industry - Fast food chains can use plant-based meat alternatives to cater to the needs of a growing demographic of vegetarians and reduce their carbon footprint at the same time.
2. Restaurant Industry - Restaurants can incorporate plant-based options into their menus to cater to a growing demand for plant-based eating and attract customers who are adjusting their diets for several environmental reasons.
3. Meat Alternatives Industry - There is a growing demand for meat alternatives like Impossible Meat, which present an opportunity for businesses to innovate and improve products, as well as expand their market reach.