The Babyghost Spring 2013 ad campaign showcases a number of sporty chic looks that have been accessorized with pretty floral accents. Although the outfits are already feminine, the use of flowers adds a refreshing aesthetic that also encapsulates the mood of the season. Not to mention that they add a nice touch of color and texture to the photoshoot.
Starring model Xiao Wen Ju, the Babyghost Spring 2013 ad campaign was shot by Aingeru Zorita, a photographer based in New York City. The Chinese fashion model strikes basic poses in front of a white backdrop while clad in a short and patterned romper, bright blue spaghetti-strap tank and light sweatshirt varsity jacket.
The looks in the Babyghost Spring 2013 ad campaign were perfected with tousled hair, dewy skin and drop earrings.
Floral-Accented Sportswear Ads
The Babyghost Spring 2013 Campaign Stars a Flowery Xiao Wen Ju
Trend Themes
1. Sporty Chic Fashion - The integration of sportswear with feminine accents, such as floral patterns, presents an opportunity for brands to create unique and stylish athletic apparel.
2. Floral Accessories - The use of flowers as embellishments in fashion campaigns opens up possibilities for designers to incorporate natural elements into their collections and marketing strategies.
3. Photography Aesthetics - The trend of using minimalist backdrops and natural lighting in fashion photography offers an opportunity for photographers to capture clean and ethereal images that align with current fashion sensibilities.
Industry Implications
1. Fashion Apparel - The fashion industry can explore the combination of sportswear and feminine elements to create innovative and eye-catching designs.
2. Floral and Botanical - Companies specializing in floral and botanical products can collaborate with fashion brands to provide unique floral accessories that enhance the overall look and style of the outfits.
3. Photography Services - Photography studios and professionals can offer their expertise in capturing minimalist and natural-lighting fashion campaigns, providing a visually appealing aesthetic that appeals to brands and consumers.