The Autodance app created by CP+B Gothenburg is part of the launch campaign for the new video game 'Just Dance 3.'
To reel in the hype for the release of this dance frenzy game, CP+B Gothenburg designed this app that allows everyone to become a dancer. The app allows users to record four different shots of a person dancing and it automatically syncs their movements to a song.
In the video, the Barbara Streisand dance song was applied to a variety of dance videos that showed people's silly but fun dance moves, which perfectly jam with the beats. The aim was to show people that "anyone can dance" and that's exactly what people did. The app launch was very successful as people uploaded their homemade videos to Facebook and YouTube. The campaign led 'Just Dance 3' to be the number one selling video game in Europe.
Dexterous Dance Apps
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Trend Themes
1. Autodance Apps - With the success of Autodance app, autonomous dance apps are expected to rise which will provide similar features.
2. Crowdsourced Marketing - The launch of Autodance app along with the Just Dance 3 game showed that crowdsourced marketing can be effective in launching a product or service.
3. User Generated Content - User generated content has proven to be an effective promotional tool in creating a strong customer engagement and loyalty, as shown by Autodance app.
Industry Implications
1. Gaming Industry - The gaming industry can benefit from the rise of autonomous dance apps as a promotional tool to generate more excitement and engagement among the users.
2. Mobile App Development - The success of Autodance app provides an opportunity for mobile app developers to explore more creative and interactive ways of using user-generated content in their app development.
3. Social Media Marketing - Autodance app proved the effectiveness of social media marketing by using user-generated content to promote a product which can be helpful for businesses to sell their products and services.