Described as a "dealership in a briefcase," the Audi VR Experience is an augmented reality initiative on track to revolutionize the experience of shopping for a car. In addition to the augmented reality headset, the experience kit also includes a pair of top of the line headphones that replicate Audi's Advanced Sound System.
The innovative new technology will be integrated into the first Audi dealerships by 2015. The Audi VR Experience will also serve as a mobile dealership, transforming any space into a showroom for a potential customer.
Given the prominent integration of digital technology into most industries, it's not surprising that the car dealership experience would get a digitally charge update as well. The Audi VR Experience is sure to influence how other car manufacturers aim to enhance the consumer experience through technology.
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
Trend Themes
1. Augmented Reality Shopping - The Audi VR Experience demonstrates the potential of augmented reality in revolutionizing the car shopping experience.
2. Mobile Dealerships - The Audi VR Experience's ability to transform any space into a showroom highlights the opportunity for car manufacturers to bring the dealership experience directly to customers.
3. Digital Enhancement in Consumer Experience - The integration of the Audi VR Experience into car dealerships underscores the importance of incorporating digital technology to enhance the overall consumer experience.
Industry Implications
1. Automotive - The Audi VR Experience suggests potential disruptive innovation opportunities for car manufacturers in enhancing the car shopping process through augmented reality and mobility.
2. Technology - The integration of advanced sound systems and virtual reality in the Audi VR Experience presents opportunities for technology companies to collaborate with car manufacturers in developing immersive consumer experiences.
3. Retail - The concept of mobile dealerships showcased by the Audi VR Experience opens up possibilities for retailers to explore new ways of bringing their products and services directly to customers.