Athleta, an athleticwear brand by Gap Inc, launched a digital wellness platform for women called 'AlthetaWell.' The platform features a series of expert-led seminars and conversations surrounding women's health, body positivity, and mental health.
The brand recognized the growing need for resources that could assist women throughout their personal wellness journies; 'AthletaWell' is designed to help. 'AthetaWell' runs as a member-based platform where women have exclusive access to connect with wellness professionals, other members, and special fitness workouts. The platform is currently patterned with Obé Fitness, a subscription-based workout platform, free for 'AtheltaWell' members.
The platform is centered around engagement, community, and personal growth. USA Olympian Simone Biles is a rep of Athleta, and is committed to spreading messages surrounding mental wellbeing.
Women-Focused Wellness Platforms
AthletaWell is an App for Mental and Physical Health
Trend Themes
1. Women's Wellness Platforms - Creating membership-based platforms that offer exclusive access to wellness resources for women, including expert-led seminars and conversations around physical and mental health.
2. Integration of Fitness and Mental Health - Integrating fitness and mental health into wellness platforms, such as AthletaWell, to provide a more holistic approach to wellness.
3. Athletic Brand Wellness - Athletic brands, like Athleta, creating wellness platforms to diversify their offerings and appeal to consumers looking for more than just workout clothes.
Industry Implications
1. Athleticwear - Athletic wear brands can create wellness platforms to enhance the value of their products and offer a more complete wellness experience to their customers.
2. Fitness Subscription Services - Fitness subscription services can partner with wellness platforms, like AthletaWell, to offer their unique workout experiences to members and expand their reach.
3. Consulting and Coaching - Consulting and coaching professionals can offer their expertise to women's wellness platforms, like AthletaWell, to support and grow their membership base.