Athleta, a woman's sportswear retailer owned by Gap Inc., has announced the launch of 'AthletaWell,' an innovative new platform that seeks to create a communal space for empowered women.
The new platform is "an integral part of Athleta’s evolution from a performance brand to a true lifestyle brand," said the company. With the release of this new platform, Athleta will also be partnering with obé Fitness, a versatile, digital fitness platform. In collaboration, Athleta and obé Fitness will provide AthletaWell users with a variety of fitness-related content such as exclusive workouts and access to premium events.
Two key features of the new platform will be 'Spaces' and 'Guides.' AthletaWell 'Spaces' will be online zones dedicated to specific wellness topics such as health, fitness, and body positivity. Whereas, AthletaWelll 'Guides' will be selected "leaders in female wellbeing" who will contribute their own content and perspectives to the platform.
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