This year, traditional Mardi Gras celebrations are being cancelled and virtual at-home festivals are taking their place, such as the one being hosted by Southern Comfort with live performances and cocktails. Southern Comfort is hosting the event in partnership with Bongo's Bingo and it will share programming inspired by New Orleans in February.
Participants' experience of the livestreamed event can be enhanced by ordering a Southern Comfort presents Mardi Gras Party Pack, which provide the essentials for crafting a Southern Passion cocktail. The kit also includes a selection of foods inspired by New Orleans to further excite the senses.
Southern Comfort also created its Mardi Gras limited-edition bottle and it has a QR code that gives fans access to prizes and recipes.
Virtual Mardi Gras Festivals
Southern Comfort's At-Home Festival Shares Live Performances
Trend Themes
1. Virtual Festivals - The rise of virtual festivals is creating opportunities to redefine how we approach event planning and engagement.
2. At-home Experiences - As traditional events are canceled, creating at-home experiences through curated kits is becoming a popular alternative.
3. QR Code Integration - Innovative utilization of QR codes can transform consumer engagement and inventory management.
Industry Implications
1. Event Planning - Event and festival planners can expand their reach and create innovative experiences by incorporating virtual components and at-home kits.
2. Beverage and Alcohol - Companies like Southern Comfort can enhance their consumer engagement with at-home kit offerings and QR code integrations.
3. Marketing and Advertising - QR code integrations on packaging and products can create unique marketing opportunities, providing promotional discounts, and recipe ideas.