The Asterisk Watches Happiness is Fleeting timepiece has been created by the brand with an unexpectedly playful and slightly macabre appearance to work well for a variety of collectors and watch aficionados alike.
The timepiece features the artwork of Kerry Callen, which consists of a zombie on the dial at a theme park holding a ballon with its severed hand. The hand and balloon act as the minute indicator to have it rotate around the dial in a comedic albeit sad manner, while the hour is indicated through a window in a cloud floating in the sky.
The Asterisk Watches Happiness is Fleeting timepiece is being launched as part of a Kickstarter campaign and has a fully mechanical movement to eliminate the need for batteries or charging.
Animated Artist-Designed Timepieces
The Asterisk Watches Happiness is Fleeting is Playful
Trend Themes
1. Artist Crafted Timepieces - A convergence of fine art and wristwatch design creating limited-edition pieces that redefine value perception and collectible desirability.
2. Animated Mechanical Dials - Designs incorporating moving figurines and narrative indicators on fully mechanical movements that shift consumer interest from digital gimmicks to tactile storytelling.
3. Crowdfunded Luxury Accessories - New product launches leveraging Kickstarter-style platforms to validate demand and finance boutique production runs outside traditional retail channels.
Industry Implications
1. Watchmaking and Horology - Independent and microbrand manufacturers exploring bespoke complications and artist collaborations that challenge mass-market quartz dominance.
2. Collectible Art Merchandise - Art-driven merchandise blending gallery-worthy aesthetics with functional design, creating crossover appeal between collectors and everyday consumers.
3. Mechanical Movement Manufacturing - Niche movement producers supplying intricate mechanical modules that enable animated displays, offering alternatives to electronic actuation systems.