Do you think you could beat top American marathoner Ryan Hall in a 60-foot race? The Asics 'Run With Ryan' campaign put eager runners to the test during the ING New York City marathon on Nov. 6.
Created by the ad agency Vitro, this creative campaign by the running shoe brand comprised a giant video wall (60 feet long) in New York's Columbus Circle subway station. People were encouraged to attempt to outrun Hall, who has an incredible 6-foot-10 stride length and a 4:46 mile pace that he can maintain for 26.2 miles, describes Ad Week.
Ryan Hall himself also made an appearance at the Asics 'Run With Ryan' video wall, as you'll see in this entertaining video.
Marathoner Racing Challenges
Asics 'Run With Ryan' Campaign Has People Trying to Keep Up
Trend Themes
1. Interactive Advertising - Using giant video walls for interactive campaigns challenges consumers and creates engaging brand experiences.
2. Athlete Endorsement - Incorporating top athletes like Ryan Hall in marketing campaigns boosts brand credibility and captures consumer attention.
3. Branded Experiential Marketing - Creating unique and memorable experiences like the 'Run With Ryan' campaign helps brands connect with consumers on a deeper level.
Industry Implications
1. Advertising - Innovative interactive campaigns present disruptive opportunities for advertising agencies and brands to captivate audiences.
2. Sports and Apparel - Athlete endorsement strategies offer potential for competitive advantage and increased brand loyalty in the sports and apparel industry.
3. Event Marketing - Branded experiential marketing opens new doors for event organizers to create impactful and immersive event experiences.