Asics Japan is a multinational corporation that's widely known as an athletic equipment company that specializes in the production of footwear and sporting goods, but it's soon set to be known for a new sports facility in Toyko as well.
In the spring, Asics Japan has plans to open a multi-use "sustainable community space" that will boast a riverside cafe with a healthy menu and a variety of fitness facilities. The location of this new venue is particularly noteworthy, since the Sumida River in Tokyo is known as a destination for joggers and runners. Asics Japan is currently accepting suggestions for the facility's name, which will be officially announced in February.
Leading up to the 2020 Tokyo Olympics, Japan is putting an emphasis on creating sports-themed events, entertainment and venues to appeal to tourists and locals alike.
Riverside Wellness Destinations
Asics Japan is Launching a Venue Next to a Popular Running Spot
Trend Themes
1. Sustainable Community Spaces - Asics Japan is launching a sustainable community space combined with fitness facilities, providing opportunities for businesses to incorporate sustainable practices in their operations.
2. Fitness and Health Tourism - As Japan prepares for the 2020 Tokyo Olympics, there will be an increase in sports-themed events and venues, creating opportunities for businesses to tap into fitness and health tourism.
3. Riverfront Wellness Destinations - As more people seek to live a healthier lifestyle, the demand for riverfront wellness destinations is increasing, offering opportunities for businesses to capitalize on this trend and provide unique experiences.
Industry Implications
1. Wellness Industry - The opening of a new wellness destination by Asics Japan highlights the potential for growth in the wellness industry, providing opportunities for companies across the sector, from fitness facilities to healthy cafes.
2. Sports Industry - The emphasis on creating sports-themed events and venues in Japan opens up opportunities for businesses in the sports industry, such as athletic equipment companies and event planners.
3. Hospitality Industry - As the trend for sustainable community spaces and fitness tourism continues to grow, the hospitality industry has the chance to create unique experiences for guests through partnerships with wellness and fitness brands.