A new version of the ASICS GEL-Lyte III sneaker is made available to consumers as the Japanese footwear giant is celebrating its 30th anniversary. It is no coincidence that the brand decided to revamp this particular shoe – it is "the most recognizable entry in the GEL-Lyte series. Offered at the accessible price of €119.95 (or approximately$135 USD), the ASICS GEL-Lyte III sneaker strikes a balance between "a comfortable stance and [a] technical structure."
For the anniversary, ASICS elevates the runner with a striking dual White/Red colorway. The upper combines nubuck and mesh, prioritizing breathability and comfort. An accenting component to the shoe is the split tongue fit, "which is often [perceived] as the key selling point." The striped ASICS logo is created with premium leather.
Anniversary-Celebrating Footwear Designs
The New ASICS GEL-Lyte III Sneaker Boasts a Vibrant Color
Trend Themes
1. Dual Colorway Sneakers - The ASICS GEL-Lyte III's striking dual White/Red colorway trend presents an opportunity for sneaker brands to create eye-catching and unique sneakers.
2. Revamping Classic Designs - The revamp of the ASICS GEL-Lyte III, a classic shoe, highlights the trend of revitalizing nostalgic designs and presenting them to modern consumers.
3. Affordable Comfortable Footwear - The ASICS GEL-Lyte III's balance between a comfortable stance and technical structure sets a trend for affordable sneakers that prioritize both style and comfort.
Industry Implications
1. Footwear - The ASICS GEL-Lyte III sneaker's anniversary edition showcases potential innovation opportunities for the footwear industry, especially in creating celebratory designs.
2. Fashion - The trend of revamping classic designs, as seen with the ASICS GEL-Lyte III anniversary edition, opens up disruptive innovation opportunities in the fashion industry to bring back iconic styles with a modern twist.
3. Sports Equipment - The ASICS GEL-Lyte III's technical structure and comfort balance present a trend for the sports equipment industry to develop affordable and performance-focused sneakers that meet the needs of athletes and enthusiasts.