Beijing is allowing fans of Vincent van Gogh's famed paintings to enter the painter's world through an immersive artist exhibit that invites viewers to dive into his world through multi-sensory and interactive engagement. The show goes beyond the traditional exhibit of simply showcasing the painter's work by allowing consumers to connect to the artist and his way of life.
The 'Meet Vincent van Gogh' focuses as heavily on the artist's paintings as it does on the creative himself. The show is put together by the Wai Chun Culture Investment and it filled with content that is both visual and audio in new, experimental ways. This includes 3D installations that recreate van Gogh's famed locations such as the Bedroom and the Yellow House as well as letters recordings of letters he wrote.
Immersive Artist Exhibits
'Meet Vincent van Gogh' Offers Interactive Intros to the Painter's Life
Trend Themes
1. Immersive Artist Exhibits - The trend in creating immersive artist exhibits is disrupting the traditional ways of showcasing artist's work by allowing consumers to connect to their way of life.
2. Multi-sensory Engagement - The trend of experimenting with multi-sensory engagement in exhibits offers an opportunity for disruptive innovation in the entertainment industry.
3. Virtual Reality Installations - The trend of using virtual reality in artist exhibits offers an opportunity for disruptive innovation in the technology and tourism industries.
Industry Implications
1. Art Exhibitions - The immersive artist exhibits trend disrupts the traditional way of showcasing art, creating opportunities for innovation within the art exhibition industry.
2. Entertainment - The trend of multi-sensory engagement in exhibitions offers an opportunity for disruptive innovation in the entertainment industry, creating new and unique experiences for consumers.
3. Technology - The trend of using virtual reality in artist exhibits offers an opportunity for disruptive innovation in the technology industry, allowing for new VR experiences that could be applied in various fields.