Armadillo Brewery used Havard Fadnes to help the company redesign its website and overall brand. For the bottling, Fadnes used a recycled aesthetic by wrapping the bottles in older newspapers detailing information about the brand and beers.
The website also matches this look, as everything here is similar to an online newspaper like the New York Times. Again, one of the advantages of this type of layout is that people are expecting information when looking at a design such as this, which is exactly what they receive. Not only are they able to drink a good beer, but they can learn a thing or two about the company at the same time. This could potentially lead to better loyalty amongst consumers for Armadillo Brewery.
Newspaper Beer Branding
Armadillo Brewery by Havard Fadnes Uses a Recycled Look
Trend Themes
1. Recycled Beer Branding - Using recycled newspapers as packaging and a website design resembling an online newspaper creates a unique and environmentally friendly brand image for breweries.
2. Information-driven Design - Designing beer packaging and websites to resemble newspapers provides consumers with a sense of familiarity and expectation for information, enhancing brand loyalty and engagement.
3. Educational Branding - Incorporating informative content about the brand and beers on packaging and websites helps breweries like Armadillo Brewery establish themselves as educational resources, fostering consumer loyalty and trust.
Industry Implications
1. Brewing - Breweries can adopt recycled beer branding to differentiate their products, appeal to environmentally conscious consumers, and reinforce their commitment to sustainability.
2. Design - The rise of information-driven design in beer branding offers opportunities for design agencies to create unique and engaging packaging and online experiences for breweries.
3. Marketing - Brands can leverage educational branding strategies to establish themselves as industry experts, build trust with consumers, and drive brand loyalty through informative content.