Karaoke bar owners saw a peak in interest in 1996. In an attempt to spark a revival, karaoke bars like Tokyo's Aria Blu are offering private and themed rooms, each with a different atmosphere. They're targeting the 20-30 demographic as well as business people looking for an entertaining night out.
Unlike the U.S. where Karaoke is an afterthought, Aria Blu offers theme rooms such as "Hollywood", "botanical" and "lagoon" and offer, in addition to alcohol, gourmet meals provided by outstanding chefs.
Themed Karaoke Rooms
Aria Blu
Trend Themes
1. Themed Karaoke Rooms - Revival of the karaoke industry through themed and private rooms, targeting younger demographic and business clientele.
2. Gourmet Dining at Karaoke - Integration of gourmet meals by outstanding chefs with karaoke experience.
3. Upscaling Karaoke Experience - Creating a sophisticated karaoke experience by providing exclusive private rooms and themed decors.
Industry Implications
1. Hospitality - The hospitality industry can benefit from incorporating the concept of themed karaoke rooms into their establishments to target younger demographics and business clientele.
2. Entertainment - The entertainment industry can explore the concept of combining gourmet dining and karaoke to offer a unique experience to their clients.
3. Food and Beverage - The food and beverage industry can explore the opportunity of providing gourmet meals at karaoke bars to offer a unique dining experience to their customers.