As part of its 'King of the Game' Christmas campaign, sports retailer JD teamed up with Snap to turn its London storefront into an AR storefront. With the storefront turned into a giant arcade machine thanks to the power of augmented reality, JD turned its London Oxford Street store into a hot holiday destination.
Those who find themselves standing in front of the JD store have the chance to plug into a free and interactive augmented reality claw game, which starts by scanning the Snapcode on the corner of the store's window. On their mobile device, the claw machine arcade game will commence and this activation is the first time that a UK brand has turned a physical retail shop into a gamified experience.
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Trend Themes
1. Augmented-reality Storefronts - The trend of using AR technology to create interactive storefronts in physical retail locations.
2. Gamification of Retail - The trend of integrating gaming elements into the retail experience to increase engagement and foot traffic.
3. Location-based Mobile Activations - The trend of using mobile devices to activate interactive experiences in physical retail locations.
Industry Implications
1. Retail - Retailers can leverage AR technology to create immersive and gamified experiences that drive foot traffic and increase sales.
2. Advertising - Advertisers can use location-based mobile activations to create fun, engaging and shareable experiences that connect with consumers on a deeper level and deliver their brand message.
3. Entertainment - Entertainment companies can use gamification to create unique and immersive experiences that attract customers to their venues or events.