One of the ways to get a retail item into a customer's hand is to make it seem like it's launching itself at them. Apotek Hjartat packaging makes use of bold colors and punchy shapes so that this line of products appears to leap right off the shelf.
BVD of Sweden took on the enormous task of rebranding the entire collection of products, ranging from shampoos and body washes to First Aid gauze and medications. The goods all had to present themselves as distinctive and illustrative of their purposes, yet it was necessary to have consistency among the visual identities of all of them. The iconic heart shape is present on every single bag, bottle and box of Apotek Hjartat packaging, and so is the presence of at least one vibrant color.
Bold Symbolic Branding
Apotek Hjartat Packaging Has Been Designed to Pop Off of the Shelf
Trend Themes
1. Bold Packaging Design - The use of bold colors and punchy shapes in packaging design creates a visually striking presence on the shelf.
2. Distinctive Visual Identities - Consistency in visual identities across product lines allows for easy recognition and brand association.
3. Symbolic Branding - Incorporating symbolic elements, such as the iconic heart shape, adds meaning and depth to the brand.
Industry Implications
1. Consumer Packaged Goods (CPG) - Bold packaging design can help CPG brands stand out in crowded retail aisles and attract consumer attention.
2. Graphic Design - The demand for distinctive visual identities in packaging design offers opportunities for graphic design professionals to showcase their creativity and skills.
3. Healthcare and Pharmaceuticals - Symbolic branding in healthcare and pharmaceutical products can create a sense of trust and emotional connection with consumers.