Swedish pharmacy chain Apotek Hjartat's ad campaign in a Stockholm subway station has to be one of the most ingenious and memorable ad campaigns ever dreamed up. The company set up billboards featuring an image of a woman whose hair blows every time a train rolls by, creating a literally mind-blowing effect on commuters shuffling in and out of the platform. The campaign promoted the pharmacy chain's hair product line.
In addition to being interactive, creative and memorable, the campaign is far from a gimmick and actually reinforces the product's tagline, 'Make your hair come alive'.
Apotek Hjartat's billboards are equipped with special ultrasonic sensors that detect when a train is approaching the station. As the train rolls into the platform, the blonde model's hair blows all over the place, and she playfully adjusts her hair back into place once the train has halted.
Not on front page