As APC continues its retail expansion in Japan, the recent overhaul of the APC Kyoto store speaks to the brand's evolving in-store concept and overall image. Located on Kyoto's busy Shijo Dori thoroughfare, the boutique was re-imagined by Paris-based in-house architect Laurent Deroo, who reflected the cultural identity and history of the city in the new store concept.
The new APC Kyoto store is characterized by an interior section created by a vertical lattice structure that reflects innovations in the retail concepts of the brand's peers. The newly refurbished store will carry the brand's entire men's and women's ranges including accessories, as well as home decor offerings from the brand such as quilts and candles.
Vertical Latticed Retail Interiors
The APC Kyoto Store on Shijo Dori Gets a Modern Overhaul
Trend Themes
1. Vertical Lattice Structures - Using vertical lattice structures in retail interiors provides a unique and visually appealing aesthetic that can attract customers and differentiate brands.
2. Cultural Identity Integration - Incorporating the cultural identity and history of a location into retail store concepts creates a unique and meaningful shopping experience for customers.
3. Expanded Product Offerings - Diversifying product offerings beyond apparel, such as home decor items, presents an opportunity for brands to tap into new revenue streams and engage a wider customer base.
Industry Implications
1. Retail Design - The use of vertical lattice structures in retail interiors opens up design possibilities for designers and architects to create innovative and visually striking store concepts.
2. Fashion Retail - Incorporating cultural identity and history into fashion retail stores offers a unique selling point and enhanced shopping experience for customers, giving brands a competitive edge in the industry.
3. Home Decor - Expanding into home decor product offerings allows fashion brands to explore new revenue streams and target customers who are interested in both fashion and interior design.