Springdale Beer, the experimental arm of Jack’s Abby Brewing, and Against the Grain Brewery collaborated on 'Any IPA' as a means of challenging the popularity of hazy IPA beverages—in fact, the Great American Beer Festival recently added a Juicy or Hazy IPA category to its event due to the craze surrounding these kinds of brews.
The Any IPA sets itself apart from IPAs that could be slotted into the hazy category, as it is being called a "clear IPA" that boasts an extremely light color that's as close as it can be to clear.
Several beverage manufacturers around the world have experimented with introducing clear drinks in different categories, including everything from stain-free bottled cold brew coffee to Suntory's 'Blueberry Yogurina,' which has the look of water and the mouthfeel of a drinkable yogurt.
Clear Beer Beverages
Two Craft Brewers Collaborated to Create the Clear 'Any IPA'
Trend Themes
1. Clear Beer Beverages - Craft breweries are experimenting with creating clear IPAs to challenge the popularity of hazy IPAs.
2. Stain-free Beverages - Beverage manufacturers are experimenting with creating clear drinks in various categories, such as stain-free cold brew coffee.
3. Innovation in Appearance - Beverage manufacturers are exploring innovative ways to change the appearance of their products, such as creating transparent drinks with unique mouthfeels.
Industry Implications
1. Craft Brewing Industry - Craft breweries can experiment with creating unique and clear beers to differentiate themselves from others in the crowded market.
2. Beverage Industry - Beverage manufacturers can explore innovative ways to change their product's appearance and texture to attract consumers.
3. Coffee Industry - Coffee companies can research and develop stain-free, ready-to-drink cold brew coffee that appeals to on-the-go consumers.