Perdue recently launched a campaign called 'NO ANTIBIOTICS EVER' that aims to provide consumers with more choices when it come to purchasing antibiotic-free meat products. With a growing number of consumers looking for more natural meat products, Perdu's new labels are likely to catch the eye of consumers.
NO ANTIBIOTICS EVER is a campaign that involves eliminating the use of antibiotics from the brand's grocery store products and foodservice menu items. The campaign originally started with the company's chicken products back in 2002, making it an industry leader in the natural food movement. Now Perdue has more than 200 antibiotic-free products available, giving consumers more natural options when it comes to purchasing fresh and frozen meat.
With user-friendly labels clearly outlining the ingredients used to make each product, Perdue's antibiotic-free meat is likely to appeal to conscious consumers.
Antibiotic-Free Meat Branding
Perdue's Meat Products are Now Labeled as Antibiotic-Free
Trend Themes
1. Antibiotic-free Meat - Opportunity for food companies to meet the growing demand for antibiotic-free meat products.
2. Natural Food Movement - Opportunity for businesses to capitalize on the increasing consumer preference for natural and healthier food options.
3. Transparency in Labeling - Opportunity for companies to provide clear and user-friendly labels that highlight the ingredients and production methods used.
Industry Implications
1. Food and Beverage - Opportunity for companies in the food and beverage industry to capture the market demand for antibiotic-free meat products.
2. Health and Wellness - Opportunity for businesses in the health and wellness industry to promote and cater to the growing consumer preference for natural and healthier food options.
3. Food Packaging and Labelling - Opportunity for companies in the food packaging and labeling industry to provide innovative and user-friendly labeling solutions to highlight product ingredients and production methods.