Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create their own customized package of cigarettes using fully downloadable free templates from their website.
I wonder what the Lenin/Stalin Red Alert brand might taste like. EW.
Implications - The Build Your Own Death Project gives anti-smoking campaigns an artsy flair that may convince people to quit. PSAs can take a friendlier approach in marketing their cause as an attempt to reach kids who aren't ready to see the realities/consequences of forming certain lifestyle habits or those who are defensive over their personal choices.
Custom Cigarette Packs
Build Your Own Death Project
Trend Themes
1. Artistic Anti-smoking Campaigns - Opportunity for anti-smoking campaigns to use creativity and interactivity to convince people to quit.
2. Customizable Packaging - Potential for industries to offer customizable packaging options for various products.
3. Personalized Psas - Opportunity to create public service announcements that take a friendlier approach and target specific audiences.
Industry Implications
1. Tobacco Industry - Disruptive innovation opportunity to explore customizable cigarette packs and engage with consumers in unique ways.
2. Packaging Industry - Opportunity to expand into the customizable packaging market and cater to the demand for personalized products.
3. Advertising Industry - Potential to create targeted and personalized public service announcements that resonate with specific audiences.