When Hilary Rosen made a crack about Ann Romney having "never worked a day in her life," little did she know that a hilarious firestorm of media coverage, late-night jokes and cartoons would ensue. The newest plays on the whirlwind of political drama of the election campaign of 2012 features Republican Presidential hopeful Mitt Romney's wife Ann Romney. Mrs. Romney, a mother of five, has publicly refuted Rosen's cracks about her life choices, leading the political conversation away from just feminism, to the affluent wealth her and Mitt enjoy.
As a result of this incident, Ann Romney has become a much bigger media spectacle and an ever-growing part of the campaign, leading to more media ridicule by popular late-night comedians Jimmy Kimmel and David Letterman.
Caricatured Political Wives
Ann Romney Presents a Cartooned Personality
Trend Themes
1. Political Satire - The trend of using political figures for comedic purposes presents expansion opportunity for humor industries.
2. Personal Branding - Opportunities for businesses and individuals to build a larger presence and following through the effective use of public controversy.
3. Content Virality - Opportunities for businesses to harness the power of viral content through strategic management and distribution.
Industry Implications
1. Comedy - Using political figures for comedic purposes presents a growth opportunity for the comedy industry.
2. Digital Marketing - Businesses can leverage content virality and social media buzz for greater digital marketing reach and impact.
3. Media - More media coverage from unusual sources or through non-traditional channels can create opportunities to diversify and broaden the media industry's coverage and customer base.