'Gretta Grace' is an apparel business from the Greater Seattle Area that's fighting animal extinction by increasing awareness towards which species are endangered and donating a portion of each of its sales to conservation efforts.
The organization is promoting the hashtag #WhyNotGiraffe on Twitter as a means to petition for a giraffe emoji across all social media platforms. In order to do this, Gretta Grace hopes that others in support of preventing animal extinction will implement the hashtag and also has plans to collaborate with social influences to spread the word.
As the company claims, the population of giraffes has declined over 40% in just 15 years, due to animal poaching and loss of habitat. Merchandise sold by the company shows an illustration of a giraffe within a maroon heart, which consumers can purchase to show their support.
Charitable Giraffe Emojis
'Gretta Grace' is Raising Awareness for Animal Extinction with Emojis
Trend Themes
1. Animal Awareness Emojis - Increasing demand for species-specific emojis can create opportunities for companies to raise awareness for animal conservation efforts through social media engagement.
2. Cause-related Merchandise - Promoting cause-related merchandise can attract consumers who want to support social and environmental causes, and can provide companies with an additional revenue stream.
3. Social Media Activism - Collaboration with social influencers can extend reach and enhance the impact of a social media campaign, providing opportunities for brands to engage with a wider audience in social activism causes.
Industry Implications
1. Apparel - Apparel companies can incorporate marketing tactics that support environmental causes to align with consumers’ sustainability values.
2. Social Media - Social media platforms can offer new features and tools that enable users and companies to support and promote social, sustainability, and environmental causes through engaging hashtag trends, emojis, and social media campaigns.
3. Wildlife Conservation - Wildlife conservation organizations can partner with companies to raise funds through merchandise sales, and participate in social media campaigns to raise awareness about endangered species and conservation efforts.