The Angry Orchard collection from Boston Beer Co. is a line of hard ciders designed for discerning beer drinkers. When it comes to cider, many brands opt for clean and simple packaging that makes the product appealing to non-beer drinkers. This brand uses more aggressive packaging in order to capture the attention of traditional beer drinkers as well.
The Angry Orchard collection features a wide variety of hard ciders made from a combination of Italian culinary apples and French bittersweet apples. The ciders also come in various fruit-infused flavors with names such as Cinnful Apple, Knotty Pear and Hop'n Mad Apple. Each bottle is branded with the image of a sinister looking tree that helps to differentiate the brand from sweeter ciders on the market.
Angry Orchard's unique branding helps to convey the brand's position as a high-quality cider that can be enjoyed by beer drinkers and non-beer drinkers alike.
Aggressive Cider Branding
The 'Angry Orchard' Hard Cider Line Boasts Imaginative Names
Trend Themes
1. Aggressive Packaging - Opportunities for disruptive innovation include using bold and eye-catching packaging designs to attract traditional beer drinkers.
2. Flavor Infusion - Innovative opportunities lie in creating fruit-infused flavors that appeal to a wide range of taste preferences in the cider market.
3. Differentiation Through Branding - Disruptive innovation can be achieved by creating a unique brand identity that sets a cider company apart from competitors and appeals to a diverse consumer base.
Industry Implications
1. Cider Manufacturing - Cider manufacturers can explore disruptive innovation opportunities by experimenting with bold packaging designs and flavor combinations.
2. Beverage Packaging - In the beverage packaging industry, there is room for disruptive innovation by offering unique and attention-grabbing packaging solutions tailored to the preferences of beer drinkers.
3. Craft Cider Market - In the craft cider market, there are opportunities for disruptive innovation through the creation of distinctive branding strategies that differentiate products and attract a wider consumer base.