Amy's Kitchen is a healthy frozen food brand that's best known for its organic, vegetarian, gluten-free and dairy-free products like pizzas, soups and lasagnas. Now, the brand is moving beyond the grocery store and venturing into new territory by opening Amy's Drive Thru restaurant this summer in Rohnert Park, California.
The restaurant will serve typical fast food items like burritos, fries and pizza, but with the healthy twist that it brings to all of its products—there will be the option to make each order dairy-free, gluten-free or vegan. The entire menu will be vegetarian, GMO-free and 95% organic.
Now that Pizza Hut and Taco Bell have committed to removing artificial ingredients from products, it will be interesting to see the competition Amy's Drive Thru will bring to these fast food giants, especially as it will serve very similar menu items.
Organic Drive-Thru Eateries
Amy's Kitchen Drive Thru Will Serve Healthy, Organic Fast Food
Trend Themes
1. Organic Fast Food - The rise of organic fast food chains that offer healthy, gluten-free, and organic options.
2. Healthier Fast Food Alternatives - The demand for healthier fast food alternatives that prioritize organic, vegetarian, gluten-free and dairy-free food options.
3. Drive-thru Restaurants with Healthier Options - The trend of drive-thru restaurants offering a healthier twist on traditional fast food by incorporating organic and gluten-free options.
Industry Implications
1. Fast Food Industry - Fast food chains can take advantage of this trend by incorporating healthier menu options that appeal to customers who prioritize organic, vegetarian, gluten-free, and dairy-free food options.
2. Organic Food Industry - Organic food brands can capitalize on the demand for convenient, organic food by introducing more drive-thru locations.
3. Health and Wellness Industry - The health and wellness industry can leverage the rising trend of healthy fast food by partnering with organic fast food chains to promote healthy eating habits.