The German sportswear giant adidas debuted its new AM4MN cleats at the Super Bowl LII. The brand's latest SPEEDFACTORY project is a pair of high-tech, digitally crafted custom cleats. The unique shoe technology aims to change the world of football, delivering a plethora of technical details with a manufacturing time of only 14 days. This is a production time that is three times faster than its competitors, allowing both Todd Rolak and Joe Robertson, Senior Directors of adidas Football, to believe that it will go past its competition.
The short production time for the AM4MN cleats gives time for adidas to really understand the specific needs of each NFL athlete to continuously and precisely customize the shoes correctly for them. The unique AM4MN cleats have maximum multi-directional speed, strength and traction due to its adidas' SprintFrame and SprintStuds. The shoe's upper is crafted with a Primeknit and held together with a speed-spat seam tape for extra support during high speeds, abrupt stops and changes in direction.
Digitally Created Cleats
adidas' AM4MN Cleats Deliver the Fastest Football Shoe Technology
Trend Themes
1. Digitally-crafted Custom Cleats - The digitally crafted custom cleats allow for precise customization and shorter production time.
2. Fast Manufacturing Speed - Adidas' AM4MN cleats have a production time three times faster than competitors, enabling quick turnaround and customization for athletes.
3. High-tech Shoe Technology - The AM4MN cleats incorporate advanced features like SprintFrame and Primeknit for enhanced speed, strength, and traction.
Industry Implications
1. Sports Footwear - The digitally crafted custom cleats disrupt the sports footwear industry by delivering faster production and precise customization for athletes.
2. Manufacturing - The fast manufacturing speed of adidas' AM4MN cleats creates an opportunity for disruptive innovation in the manufacturing industry, allowing for more efficient and customized production processes.
3. Athletic Equipment - The high-tech shoe technology of the AM4MN cleats presents an opportunity for disruptive innovation in the athletic equipment industry, providing athletes with advanced features for improved performance.