The increasing number of consumers who practice plant-based diets is leading to a rising demand for satisfying snack options free from animal ingredients, which is being addressed with new products like the Alpro Greek Style with Granola.
The product consists of a plant-based yogurt that is high in plant protein, while also low in saturated fat and sugars to make it a healthful snack alternative to conventional yogurts. The yogurt is mixed with an oven-baked granola that enhances the satisfying nature of the snack to ensure the consumer can stave off hunger between meals.
Marketing Director at Alpro UK & Ireland David Jiscoot addressed the inspiration behind the Alpro Greek Style with Granola saying, "Research shows that 40% of food-to-go shoppers want to see healthier choices [Mintel, 2017] when they are out and about and with demand for plant-based at an all-time high, it’s increasingly valuable for these types of products to have visibility at multiple touchpoints in-store. When you also consider the popularity of our plant-based alternative to yogurt range in the UK, it’s clear that now is the right time for retailers to capitalize on this growth via impulse sales too."
Granola-Paired Plant-Based Yogurts
The Alpro Greek Style with Granola is a Satisfying Snack
Trend Themes
1. Growing Demand for Plant-based Snacks - The increasing number of consumers practicing plant-based diets is creating a demand for satisfying snack options, presenting an opportunity for companies to develop innovative plant-based snacks.
2. Health-conscious Snacking - Consumers seeking healthful snack alternatives are driving a demand for low-fat, low-sugar options like Alpro Greek Style with Granola, presenting an opportunity for companies to create nutritious, satisfying snacks.
3. Impulse Sales for Plant-based Products - With the popularity of plant-based alternatives to yogurt on the rise, retailers can capitalize on the growth by offering these products as impulse purchases, creating opportunities for increased sales.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry has the opportunity to develop new, innovative snack options like the Alpro Greek Style with Granola to cater to the growing demand for plant-based products.
2. Health Food Industry - The health food industry can capitalize on the trend of health-conscious snacking by creating and promoting low-fat, low-sugar snack options that still provide satisfying and flavorful experiences.
3. Retail Industry - Retailers can tap into the popularity of plant-based alternatives to yogurt by strategically placing these products for impulse sales, thus increasing their revenue and catering to the growing demand for plant-based foods.