The adidas AlphaBOUNCE is one of the newest performance running shoes from the athletic brand that uses some of the most cutting-edge technology out there to provide unparalleled comfort.
The sneakers were designed with the ARAMIS Digital Image Correlation System (which NASA uses to inspect the exterior of the space shuttle), which means that the optical measurement system was leveraged to create a model based on the most natural movements of the foot.
The final shoe design features a FORGEDMESH upper, which is made from a single, seamless piece of material in order to prevent rubbing and blistering. The performance sneakers also boast a BOUNCE midsole made from elastic EVA foam, which is known to provide extra cushioned support and as its name suggests, bounce.
Cushioned Performance Sneakers
adidas' AlphaBOUNCE Shoes Have a Midsole of Elastic Foam
Trend Themes
1. Cushioned Performance Sneakers - Disruptive innovation opportunity: Explore new materials and technology to enhance comfort and support in performance footwear.
2. ARAMIS Digital Image Correlation System - Disruptive innovation opportunity: Apply advanced imaging technology to improve the design and fit of various products, not limited to footwear.
3. FORGEDMESH Upper - Disruptive innovation opportunity: Develop seamless and friction-free material techniques to prevent discomfort and enhance performance in apparel and accessories.
Industry Implications
1. Athletic Footwear - Disruptive innovation opportunity: Integrate innovative materials and construction methods to create high-performance athletic shoes that prioritize comfort and support.
2. Sports Technology - Disruptive innovation opportunity: Utilize advanced imaging systems, like ARAMIS, to enhance product design and performance in various sports equipment.
3. Apparel Manufacturing - Disruptive innovation opportunity: Explore seamless and frictionless material techniques, such as FORGEDMESH, to improve the comfort and performance of apparel products.