The packaging for a product can make or break a purchasing deal, but I find it hard to believe anyone would run the other way after seeing the packaging for Aloja wine. With its sleek, gleaming white boxes and magnificent women illustrations, the packaging is the great work of Atipus, the team behind the packaging.
Aloja is named after the sea goddess, who the manufacturers feel perfectly reflects the wine's message and flavor profile. I'm most impressed with the illustration of Aloja on the box, since her flowing hair and pale skin really catches buyers' eyes.
Implications - Consumers respond well to packaging with fine art because they feel this adds value to a product. Corporations may utilize illustrations in their product packaging to entice consumers into buying their wares.
Goddess Bottle Branding
The Aloja Wine Packaging Evokes the Tenderness of Strong Women
Trend Themes
1. Fine Art Packaging - Utilizing fine art illustrations in product packaging to add value and appeal to consumers.
2. Goddess-based Branding - Naming and incorporating mythical goddesses in branding to convey a strong and unique message.
3. Eye-catching Packaging Design - Creating packaging that features captivating visuals to attract consumers and stand out on store shelves.
Industry Implications
1. Wine and Spirits - The wine industry can explore incorporating art-inspired packaging to enhance the perceived value and attractiveness of their products.
2. Cosmetics and Beauty - Beauty brands can leverage goddess-based branding to align with themes of strength and empower consumers.
3. Consumer Goods - Companies in various consumer goods industries can benefit from eye-catching packaging designs that differentiate their products and attract customers' attention.