Brand new imprint label Almost Always drops its introductory collection, showcased by teenage style icon Leo Mandella, also known as @gullyguyleo online. The label's first capsule is a part of Spring/Summer 2018, full of staple streetwear pieces. The overarching concept of the series was to represent the active mindset of the designer -- to essentially create this mental representation of the ongoing thought process.
The collection is comprised of loose-fitted track pants, soft sweatpants, graphic t-shirts, and hoodies. All of the pieces boast vivid graphic prints finished in contrasting hues and unique thematics that evoke thought. Some standout items from the range include the black track jacket with matching track pants and the graphic t-shirts. The entire collection is now available for purchase online and at select retail locations.
Vivid Graphic-Adorning Capsules
The First Almost Always Collection Delivers Relaxed Streetwear
Trend Themes
1. Graphic-adorning Capsules - Designing capsules with vivid graphic prints and unique thematics is a disruptive innovation opportunity for fashion brands.
2. Relaxed Streetwear - Creating comfortable and laid-back streetwear pieces is a disruptive innovation opportunity for the fashion industry.
3. Teenage Style Icons - Leveraging teenage style icons as brand ambassadors can be a disruptive innovation opportunity for fashion labels.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating vivid graphic prints and relaxed streetwear into their collections.
2. Retail - Retailers can look into stocking brands that offer relaxed streetwear and introduce graphic-adorned capsules.
3. Social Media - Collaborating with teenage style icons on social media platforms can be a beneficial strategy for fashion brands.