Nuts have transitioned from an ancient source of nutrients, to a prepackaged snack but 'All Nuts!' looks to help revive the healthiness they stand for through fresh branding and packaging.
Putting the nuts in their native form on display, the packaging and branding focuses on the process that comes before the final product: the growth. The hand-drawn artistry used throughout the branding design helps to rekindle the connection that was lost when prepackaged nuts began marketing the products in a rather utilitarian fashion.
The 'All Nuts!' branding and packaging design is the work of Antonia Skaraki and consists of bags, boxes and business cards that look to focus on the freshness and global nature of the brand.
Leafy Nut Packaging
'All Nuts!' Brings Together Nuts from All Around the World
Trend Themes
1. Fresh Packaging - Opportunity for brands to focus on the process of growth and freshness through unique packaging designs.
2. Artistic Branding - Utilizing hand-drawn artistry can help businesses rekindle connections and stand out in the market.
3. Global Nature - Highlighting the global origins of products can appeal to consumers looking for diverse and unique experiences.
Industry Implications
1. Food Packaging - Innovations in packaging designs can help food brands differentiate their products and convey freshness.
2. Graphic Design - Opportunities for graphic designers to incorporate hand-drawn artistry and storytelling into branding projects.
3. International Food - Brands can tap into the desire for global experiences and offer a wide variety of international food products.