Gucci might sound like the name of a science fiction creature, but the brand itself doesn't have much of a history with the genre, which makes its alien Instagram campaign all the more bizarrely charming. As part of the run up to the haute couture brand's Fall/Winter 2017 line, Gucci has released several weird Instagram videos that feature alien characters reading lines with a producer behind the camera.
In the videos, of which there are currently nine, the alien model stands in front of a green screen while a stage hand slates for the camera. A producer and the alien model then read corny, cliche dialogue with sci-fi inspiration (e.g., "We're heading straight into the uncharted zone! These readings aren't making any sense!"). Some of the various aliens, robots, and androids wear Gucci attire, while others wear no clothes whatsoever.
Alien Social Media Models
Gucci's Alien Instagram Campaign is for the Fall/Winter 2017 Line
Trend Themes
1. Sci-fi Fashion Campaigns - Fashion brands should consider using science fiction themes in their advertising campaigns to create buzz and engage audiences in a unique way.
2. Extraterrestrial Social Media Models - Social media influencers who adopt an extraterrestrial persona could generate interest and engagement from followers, especially if paired with a creative marketing campaign.
3. Virtual Reality Fashion Shows - Fashion houses could explore the potential of virtual reality technology to bring consumers closer to the catwalk, enabling them to have an immersive and exclusive front row experience from anywhere in the world.
Industry Implications
1. Fashion - Fashion brands can leverage the power of social media and digital marketing to connect with younger consumers and generate buzz around their latest collections.
2. Tech - With advancements in virtual reality technology and 3D printing, there is scope for tech companies to partner with fashion brands and revolutionize the traditional runway show.
3. Entertainment - Media and entertainment companies could collaborate with fashion brands to create unique and immersive branded content experiences, leveraging the growing trend for cross-industry partnerships.