1908 Candy is reintroducing Alexander the Grape candy to the world in a new way that promises "a little more edge and intense flavor" from the soft and chewy grape-flavored candy. While many people will remember this grape-flavored confection from their childhood, the brand has a fresh new look and an easy-to-share, resealable pouch packaging design.
As promised, Alexander the Grape is making a comeback with a little more edge than before, including a Make America Grape Again campaign that pokes fun at current news and political happenings.
After founding 1908 Candy, Pagano, a fourth-generation candy maker, has revived a variety of his family’s original brands, including Johnny Apple Treats and Mr. Melon.
Reinvigorated Nostalgic Candies
1908 Candy is Reviving Alexander the Grape Candy with More Edge
Trend Themes
1. Resurgence of Nostalgic Candy Brands - Reviving classic candy brands, such as Alexander the Grape, is an opportunity to tap into consumers’ fond childhood memories and add a modern twist to their favorite treats.
2. Humorous Pop Culture Marketing Campaigns - Implementing irreverent campaigns, like Make America Grape Again, can attract attention to a brand and appeal to consumers’ sense of humor, creating a loyal customer base.
3. Innovative Candy Packaging Design - Innovative packaging designs, such as resealable pouches, can improve the usability and convenience of candy products, increasing their appeal to busy, on-the-go consumers.
Industry Implications
1. Confectionery Industry - Reviving nostalgic candy brands and introducing new flavors are potential disruptive innovation opportunities in the confectionery industry to engage customers and increase profitability.
2. Marketing and Advertising Industry - Humorous marketing campaigns, like Make America Grape Again, offer opportunities for the marketing and advertising industry to create viral campaigns and generate buzz for brands.
3. Packaging Industry - Innovative packaging designs, such as resealable pouches, create an opportunity for the packaging industry to collaborate with confectionery brands and improve the usability and appeal of their products.