I have been at loss many times when it comes to doing gangster signs or understanding thug terms. 'Cultura Urbana' by Alex Trochut embraces this popular subculture by creating a collage of chains, bling and phrases.
Through this art work, Alex Trochut tries to show the connection between the hip hop culture and extravagant designers. Check out the gallery above to see the work of this extreme design junkie.
Implications - Though subcultures are niche and may be limited in potential consumer numbers, the people within these subcultures often have a strong devotion to these mini-communities. Affiliating certain products with particular subcultures through use of representative imagery will grant corporations dedicated and long-standing customer relations with these small, but loyal groups.
Gangster Art
Alex Trochut Creates ‘Cultura Urbana' for Thugs and Hip Hop Culture
Trend Themes
1. Subculture Art - Artists are tapping into niche subcultures and developing a following through their unique designs and representation of these communities.
2. Affiliation Marketing - Companies can target niche subcultures by associating their products with representative imagery in order to establish strong and lasting customer relations.
3. Cultural Fusion - Art that blends elements from different cultures and subcultures presents opportunities for cross-cultural marketing and innovation.
Industry Implications
1. Art and Design - Opportunities exist for artists and designers to tap into niche subcultures and develop a devoted following through their unique designs and representation of these communities.
2. Fashion and Apparel - Fashion and apparel companies can establish strong customer relations by affiliating their products with particular subcultures through use of representative imagery.
3. Marketing and Advertising - In order to effectively target niche subcultures, marketing and advertising agencies must understand the unique characteristics and values of these communities in order to create effective advertising campaigns and strategies.