Three lucky individuals will have the opportunity to stay in an Airbnb aquarium suite located inside a shark tank. The creative stunt is the latest activation from the peer-to-peer accommodations service that will take place during the second week of April at the Aquarium de Paris.
The contest will be offering a single night stay to three couples and will be hosted by free-diver and marine photographer Fred Buyle and a marine biologist from the Aquarium de Paris.
The clever stunt is a great way for the brand to generate publicity around its services and unique selection of properties. In the past, Airbnb has offered stays at a number of unexpected venues including Toronto's Air Canada Center arena and a full-scale replica of Vincent van Gogh's 'The Room' in Chicago in order to promote the Chicago Institute of Art.
Shark-Infested Underwater Bedrooms
This Airbnb Aquarium Suite is the Brand's Latest Contest
Trend Themes
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Unique Airbnb Experiences — Creating memorable and unconventional stays in unexpected venues to generate publicity.
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Adventure Hospitality — Providing immersive and exciting accommodations that allow guests to engage with their surroundings.
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Collaborative Marketing Campaigns — Partnering with organizations and experts to create buzzworthy events and contests.
Industry Implications
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Hospitality — Opportunity for hotels and accommodations providers to create unique and immersive experiences to attract customers.
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Tourism — Exploring unconventional attractions and stays to attract adventurous travelers seeking unique experiences.
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Event Marketing — Creating collaborative campaigns with venues and organizations to promote both the brand and the partner.