Nike continues to celebrate the 35th anniversary of its Air Max 1 silhouette with a new Air Max 1 CO.JP iteration. The CO.JP series stands for Concept Japan and also nods to the section of the URL that Nike's website for Japan once used. The new iteration takes on a Michigan colorway palette and is exclusive to women's sizing only.
It uses Midnight Navy with Natural and Varsity Maize. The shoes are made from a premium construction and start off with navy throughout the upper before being detailed with both snake and croc skin-like in a bright yellow hue overlaying on top. More details can be seen along the nylon tongues, leather lining, and matching laces.
Premium Textural Color-Blocked Sneakers
Nike Launches a Michigan Tonal Air Max 1 CO.JP Shoe
Trend Themes
1. Premium Sneaker Color-blocking - Opportunity for brands to create color-blocked sneakers with luxurious textures.
2. Concept Japan Series - Opportunity for brands to release exclusive products under a region-specific concept.
3. Women's Exclusive Sneakers - Opportunity for brands to release premium sneakers exclusively for women.
Industry Implications
1. Footwear - Footwear brands can explore premium constructions, exclusive iterations and women’s products.
2. Fashion and Apparel - Fashion and apparel brands can experiment with color-blocking and texture trends in their collections for streetwear enthusiasts.
3. E-commerce and Retail - Retailers can utilize region-specific concepts for exclusive digital drops, targeting specific geographic markets and customer niches.