Through Kickstarter, De Villiers Chocolate is aiming to introduce its sustainably sourced African chocolate to the US market, along with its values for ethical sourcing, the environment, animals and artisanal craftsmanship. While
more than 70% of the world's cocoa is grown in Africa, only about 3% of chocolate is made in Africa. De Villiers Chocolate is passionate about only using UTZ Certified beans, which support sustainable cocoa farming.
The gluten-free milk and white chocolates are free from palm oil, as well as artificial flavors, colorants, stabilizers, preservatives and hydrogenated vegetable oils. The African chocolates boast unique flavor profiles like sea salt and caramel, coffee, coconut blonde and biscotti, each of which is packaged in a colorful wrapper that shows off its vibrant personality.
As part of its crowdfunding campaign, De Villiers Chocolate's goal is to raise the funds to cover the costs of manufacturing, marketing and distributing its chocolate in the United States.
Sustainable African Chocolates
De Villiers Chocolate Shares Unique African Flavor Profiles
Trend Themes
1. Sustainable Chocolate - Disruptive innovation opportunity: Develop sustainable and ethically sourced chocolate products to cater to the growing demand for conscious consumerism.
2. African Flavor Profiles - Disruptive innovation opportunity: Explore unique flavor combinations and profiles inspired by African ingredients to create differentiated chocolate offerings in the market.
3. Crowdfunding for Product Launch - Disruptive innovation opportunity: Utilize crowdfunding platforms to raise funds for manufacturing, marketing, and distribution of new chocolate products, bypassing traditional funding methods.
Industry Implications
1. Sustainable Food Production - Disruptive innovation opportunity: Implement sustainable practices in chocolate production, from sourcing cocoa to packaging, to meet the rising consumer demand for sustainable food options.
2. Gourmet Food and Beverage - Disruptive innovation opportunity: Introduce unique and exotic African chocolate flavors into the gourmet food and beverage market, appealing to adventurous and discerning palates.
3. E-commerce and Crowdfunding - Disruptive innovation opportunity: Develop innovative e-commerce platforms and crowdfunding strategies tailored specifically for food and beverage entrepreneurs to facilitate successful product launches.