Since May 9th, Aeroports de Paris has been promoting its #iamtheguest campaign, where the selfies that travellers take and tag will be posted on the face of the Orly-Sud terminal building.
As well as being able to do this on your own, travellers will also be asked by staff in-terminal if they would like their picture taken. Typically people aren't at their most glamorous when there's long flights and no showers around, but hopefully travellers can still spare a smile. After tons of pictures have been taken, a massive poster spanning over 34,000 square feet will be printed with the photos that get the most likes on Facebook.
The #iamtheguest campaign runs until May 18th, so there's still a chance to snap a selfie and maybe even see it above the Aeroports de Paris.
Gigantic Airport Selfie Campaigns
The Aeroports De Paris Will Display Selfies on Its Terminal Face
Trend Themes
1. Personalized Airport Experiences - Creating opportunities for travelers to share their experiences and engage with the airport through campaigns like #iamtheguest.
2. Social Media Integration - Integrating social media platforms like Facebook to display travelers' selfies on the terminal buildings, enhancing their digital presence and driving engagement.
3. Gamification in Travel - Using gamification elements such as 'most likes on Facebook' to encourage travelers to participate in campaigns and create memorable experiences.
Industry Implications
1. Airports - Airports can leverage selfie campaigns to enhance customer experience, increase social media engagement, and promote their brand.
2. Digital Advertising - Digital advertising agencies can help airports in integrating social media platforms with physical spaces and creating innovative campaigns that generate buzz and drive customer engagement.
3. Tourism and Travel - Tourism and travel businesses can adopt gamification strategies to encourage travelers to actively participate in campaigns, creating unique and memorable experiences.