It's not uncommon to have to crane your head skywards to see some advertisements that are posted way up high, or occasionally see a plane making use of aerial advertising, but Wokker's "dronevertisments" are in a category of their own.
Instead of a static poster that sits on a stationary object, the fast food company used 10 drones to fly its ads around the city of Moscow right around lunchtime. The ads carried by the drones depicted the menu items Wokker has to offer, including everything from fresh meat to seafood, plus noodle and rice-based dishes. As a result, the extremely eye-catching method of advertising devised by the Hungry Boys agency was successful at increasing local deliveries of Wokker's menu items by about 40%.
Aerial Dronevertising
Wokker's Ad-Carrying Drones Takes Aerial Advertising to New Heights
Trend Themes
1. Dronevertising - Dronevertising is a new and innovative way of advertising that allows for targeted aerial campaigns.
2. Aerial Marketing - Aerial marketing is a disruptive trend that offers high visibility for brands, especially in crowded areas.
3. Drone Delivery - Drone delivery is an emerging trend for faster and more convenient package delivery, especially in urban areas.
Industry Implications
1. Advertising Industry - The advertising industry can benefit from dronevertising by creating innovative and captivating aerial campaigns for their clients.
2. Fast Food Industry - The fast food industry can explore dronevertising as a way to increase brand awareness and sales through targeted aerial campaigns.
3. Logistics Industry - The logistics industry can take advantage of drone delivery to improve their delivery speed and efficiency in urban areas.