Sportswear label FILA continues to dive into its archival designs to capture a vintage essence for the upcoming season -- the latest to be relaunched is the ADL99 sneaker model. This retro sneaker silhouette is a revival from the brand's Running Man collection which originally launched in 1999.
The sneakers boast a standout design across the entire uppers, spotlighted by an intricate embroidered detail that represents the look of an eagle's claw. This is to create a sense that there is extra speed when running and it features three colorway options that reference the brand's logo. One iteration has black overlays and orange details on a white mesh foundation. The second option is also a white foundation with blue embroidery and red lining. The last features gray, red, navy blue, and white.
Reimaged Chunky 90s Sneakers
FILA's ADL99 Sneaker is a Revived Version of an Archival Sneaker
Trend Themes
1. Revived Retro Sneakers - Brands can dive into their archives to resurrect popular vintage designs up to date.
2. Intricate Embroidery Detail - Adding unique and intricate embroidery designs to sneakers can set brands apart.
3. Colorway Options Referencing Brand Identity - Creating colorways to reference brand identity can attract loyal customers.
Industry Implications
1. Fashion - Fashion brands can take inspiration from their archives to produce updated retro designs for their customers.
2. Sportswear - Sportswear companies can add unique and intricate design details to their sneakers to create a competitive advantage in the market.
3. Branding and Marketing - Companies can use their colorways to reference their brand and identity in their marketing campaigns to attract loyal customers.