The adidas Originals x The Farm Company SS 2014 collection continues what has grown into a beautiful partnership.
Previous collaborations between the two brands include the debut collection (which coincided with Brazil hosting this year's World Cup tournament) and the following 'Mountain Clash' collection. The Spring/Summer 2015 collection continues to look to Brazil for inspiration in terms of colors, geometric patterns and tribal motifs.
Combined with the athletic silhouettes of adidas Originals, the prints look especially contemporary and fresh. Whether in a slouchy boyfriend pant or run-of-the-mill track tank top, the vibrant colors and prints are eye-catching and fun. If you want to splash up your athletic wear, the adidas Originals x The Farm Company SS 2014 collection is definitely the way to go.
Brazilian Athletic Wear
The adidas Originals x The Farm Company SS Collection Features Brazil
Trend Themes
1. Brazilian-inspired Athletic Wear - There is an opportunity to create more collections that use Brazil's rich culture and traditions as inspiration for athletic wear.
2. Collaborative Brand Collections - More brands can partner with local and international designers to create limited-edition collections that cater to specific markets.
3. Print-focused Athletic Wear - Designers can create athletic wear that showcases unique and eye-catching prints to differentiate their products in the market.
Industry Implications
1. Fashion and Apparel - Apparel companies can create more culturally-inspired collections that cater to diverse markets, like Brazil and its rich culture.
2. Athletic Wear - Athletic wear companies can collaborate with fashion designers to create modern, stylish athletic wear that still delivers high performance.
3. Retail and E-commerce - Retailers that offer unique and exclusive collaborations can attract customers who are looking for limited-edition and hard-to-find items.