Maintaining good gut health has become easier and more delicious than ever with the latest additions to the Activia Gut Health range in the UK that will offer flavorful ways to curb hunger, while also supporting nutritional needs.
The new products from the Danone-owned yogurt brand include a larger format of the Activia Kefir Natural alongside the Activia Kefir Peach Passion Fruit. The brand is also introducing Activia Fibre Berries with Cereals in four-packs exclusively at Tesco before expanding to additional retailers later in the year. The various items each respond to increasing calls amongst consumers for ways to boost their intake of fiber, but also support their gut health.
Head of Marketing at Danone Rachel Wright commented on the new additions to the Activia Gut Health range saying, "We’ve seen strong demand for our Kefir and Fibre ranges as consumers become increasingly aware of the gut health benefits of these products...We’re excited to bring these new flavours and formats to market as we continue to provide consumers with delicious and nutritious options to support their gut health."
Dessert-Like Gut Health Snacks
The Activia Gut Health Range Includes New Fibre and Kefir Options
Trend Themes
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Industry Implications
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