Levi's, primarily a denim apparel brand, is taking a step towards athletics by introducing its all-new active collection. The comfortable pieces range from t-shirts and hoodies to leggings and skirts for maximum versatility, meeting their goal of adapting to the busy consumer's modern life. The brand took into account of the many activities that happen throughout the day with little pause. This led towards the creation of the active collection, featuring pieces that could adapt to both a yoga session and a casual meet-up with friends.
The leggings are one of the most notable items from the collection, as they are the brand's first-ever pair. They are made to have a high waistband, wrap around the shape of the body, and are manufactured with high-quality fabric that is neither too thick or too thin.
Versatile All-Day Activewear
Levi's Launched a Versatile and Comfortable Active Collection
Trend Themes
1. Versatile Activewear - Disruptive innovation opportunity: Create activewear that can seamlessly transition from different activities throughout the day.
2. All-day Comfort - Disruptive innovation opportunity: Develop clothing lines that prioritize comfort for busy consumers.
3. Adaptable Fashion - Disruptive innovation opportunity: Design clothing items that can be easily dressed up or down for various occasions.
Industry Implications
1. Apparel - Disruptive innovation opportunity: Introduce versatile clothing lines that cater to the needs of active individuals.
2. Sportswear - Disruptive innovation opportunity: Explore the production of activewear that balances performance and style.
3. Athleisure - Disruptive innovation opportunity: Combine fashion and function to create trendy activewear suitable for everyday wear.