Redken debuted a new and interactive Times Square billboard to showcase the Acidic Color Gloss Collection and the incredible shininess it creates. Passersby can scan a QR code to be directed to a landing page from the brand, where they can virtually try Acidic Color Gloss for themselves with an augmented reality filter. Users will get a shareable video of their results, superimposed on a virtual depiction of the Times Square billboard, that can be shared across social channels.
Redken launched its Acidic Color Gloss range in January 2024, sharing a scientific approach to color care with an acidic pH formula with amino acids and Vitamin E to seal the cuticle and support 76% shinier hair.
This collection to lock in an "intense, molecular-level shine" is catching eyes with a high-definition 25,000 square foot screen, the largest of its kind in the United States.
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Trend Themes
1. Interactive Billboards with AR - Opportunity for brands to engage consumers through immersive experiences and personalized product trials using augmented reality technology.
2. Virtual Try-on Experiences - Potential for beauty companies to offer virtual try-on experiences to customers, showcasing products in a digital format for increased engagement and convenience.
3. Shareable AR Content - Possibility for businesses to create shareable augmented reality content that drives social media engagement and amplifies brand visibility.
Industry Implications
1. Beauty and Cosmetics - Innovative opportunities for beauty and cosmetics companies to leverage technology for interactive product demonstrations and engaging customer experiences.
2. Advertising and Marketing - Potential disruptions in the advertising and marketing industry with the use of interactive AR billboards to enhance brand visibility and customer interaction.
3. Social Media and Digital Platforms - Emerging trends in integrating augmented reality experiences into social media platforms for increased user engagement and content sharing opportunities.