In order to reiterate the importance of leaving accessible parking spaces for those who truly need them, Driver's School from Buenos Aires set up the unmissable 'Ramp Lesson.' The driving school took to the streets in order to locate drivers who took up a disabled parking spot without the proper permit, with the intention of correcting this bad habit. Once an offending car was found, a team quickly assembled a ramp around the car, so that wheelchair athlete Juan Maria Nimo could perform tricks around it. The unsuspecting drivers returning to their cars were only aware of this activity after watching the videos that were recorded and shared with them via a QR code.
Rather than teaching these careless drivers a lesson by ticketing them, or painting the people with disabilities as victims, this campaign is a clever one that shares its message in a memorable way.
Disability Awareness Stunts
Driver's School Chides Drivers Who Ignore Accessible Parking Spaces
Trend Themes
1. Accessible Parking Awareness - Disruptive innovation opportunity: Develop innovative awareness campaigns to educate drivers about the importance of leaving accessible parking spaces for those who truly need them.
2. Interactive Experiential Marketing - Disruptive innovation opportunity: Create interactive experiences that engage and surprise consumers to deliver impactful messages on social issues.
3. QR Code Engagement - Disruptive innovation opportunity: Explore the use of QR codes as a means to deliver personalized messages and content to target audiences.
Industry Implications
1. Driver's Education - Disruptive innovation opportunity: Incorporate experiential learning and real-life scenarios in driver's education programs to promote responsible driving behavior.
2. Marketing and Advertising - Disruptive innovation opportunity: Embrace interactive and immersive marketing strategies that blur the lines between advertising, entertainment, and societal issues.
3. Digital Technology - Disruptive innovation opportunity: Develop innovative applications and technologies that enhance QR code engagement and deliver personalized content effectively.