The ABSOLUT UNIQUE creative initiative sees the veteran vodka brand releasing four million uniquely designed bottles. ABSOLUT VODKA tweaked its bottle making machines so that the machines could make a different bottle design each time. This is impressive, given that the machines were built to make the same bottle every time, not a different one.
Using 38 different colors of paint and 51 different patterns, the machines forged the ABSOLUT UNIQUE bottles with splash guns and color generating machines. The bottles all have a numbered label as well.
Being released on September 3rd, the ABSOLUT UNIQUE creative initiative is a artistic business move that gets customers involved by being able to choose the bottle off the shelf that fits their personality best.
Splatter Painted Bottles
ABSOLUT UNIQUE Features Four Million Different Bottles Designs
Trend Themes
1. Customized Packaging - The ABSOLUT UNIQUE initiative demonstrates the growing trend of personalized and unique packaging designs, offering consumers an opportunity to express their individuality.
2. Disruptive Manufacturing - The use of innovative techniques and technologies to create four million unique bottle designs challenges traditional manufacturing processes and opens doors to new possibilities in the beverage industry.
3. Interactive Consumer Experience - ABSOLUT UNIQUE engages customers by allowing them to actively participate in the product selection process, creating a memorable and interactive experience.
Industry Implications
1. Alcohol & Beverage - The ABSOLUT UNIQUE initiative presents an innovative approach to packaging design and manufacturing in the alcohol industry, potentially setting a new standard for other beverage brands.
2. Marketing & Advertising - The concept of personalized and unique packaging designs offers opportunities for marketing and advertising companies to create targeted campaigns that appeal to consumers' desire for individuality.
3. Manufacturing & Production - The ABSOLUT UNIQUE initiative highlights the potential for disruption in the manufacturing and production sector, showcasing how traditional processes can be transformed to produce highly customizable and unique products.