By 2030 in Mexico, Alzheimer's disease patients will double, making early detection the only precautionary measure to decrease its impact and provide a better quality of life. Moreover, 90% of elders have not taken an Alzheimer's disease test to detect it.
To change this, Radio Formula, Alzheimer Foundation and Leo Burnett launched 'Dialnostics'. A way to detect Alzheimer's disease symptoms is by the tone and pauses in people's voices. Due to the latter a team of experts decided to analyze the voice of people calling to a popular radio program targeted to the elderly and compered it with people who had Alzheimer's disease.
People who matched the speech pattern and had higher probability of having early stages of the disease were then called for a free consultation
Radio-Based Alzheimer's Detection
A Radio Program is Helping to Detect Early Stage Alzheimer's
Trend Themes
1. Radio-based Alzheimer's Detection - Technology-based approaches are paving the way for improved accuracy and early detection of Alzheimer's through voice analysis.
2. Expanded Elderly Health Services - Companies can create more detection and treatment options for the elderly through partnerships with healthcare providers, foundations, and media outlets.
3. Healthcare Marketing and Awareness - Healthcare marketing campaigns can leverage media outlets to raise awareness and offer accessible detection services for diseases like Alzheimer's.
Industry Implications
1. Healthcare - Healthcare professionals and providers can improve early intervention efforts through technological advancements and partnerships with media outlets.
2. Media and Communications - Media outlets can become active in healthcare awareness campaigns and partner with healthcare providers to offer accessible detection services.
3. Marketing and Advertising - Marketing and advertising can raise awareness and offer access to improved healthcare services for the elderly and others at risk of Alzheimer's disease.