Brutal Fruit Lit recently announced the launch of a new Ruby Apple Spritzer, a sparkling beverage targeted to South African women. To market the drink's launch, the brand is created a "larger-than-life" bottle that will project on Africa's tallest building, covering the entire southside of all 54-stories (measuring over 12 600 square meters). To create this incredible feat, the brand is using 88,000 Lumens to project the image, with footage being shot by FPV drones.
Colleen Duvenage, the Marketing Director at Brutal Fruit, commented on the undertaking, stating: "The massive goal of making the towering structure sparkle in Brutal Fruit’s signature pink was no small feat. But, as a brand that is inspired by women and that lives to reflect that inspiration, we knew we needed to make it happen as a reminder to all our ladies that no goal is too far from reach, and no win too small to celebrate."
Building-Sized Beverage Campaigns
Brutal Fruit Debuts the New Ruby Apple Spritzer With a Unique Ad
Trend Themes
1. Building-sized Advertising - There is a disruptive opportunity for companies to create large-scale advertisements that leverage new technologies such as drones and projection mapping.
2. Targeted Beverage Campaigns - There is potential for companies to create highly targeted beverage campaigns that are tailored to specific audiences, such as Brutal Fruit's targeted campaign towards South African women.
3. Experiential Marketing - Companies can create unforgettable experiences for consumers through experiential marketing campaigns, such as Brutal Fruit's larger-than-life bottle projection on Africa's tallest building.
Industry Implications
1. Beverage Industry - There is a disruptive opportunity for companies in the beverage industry to create innovative marketing campaigns that promote new products with large-scale, targeted advertising.
2. Advertising Industry - New technologies such as drones and projection mapping are creating opportunities for disruptive innovation in the advertising industry, particularly in creating large-scale, attention-grabbing campaigns.
3. Event Marketing Industry - The use of experiential marketing campaigns, such as building-sized projections and other immersive experiences, is creating opportunities for disruptive innovation in the event marketing industry.