KFC wants it to be known that it's possible to fuel yourself with one of its $5 Fill Ups, and communicated this to America by giving out KFC coupons for free meals. However, to make the campaign memorable, an actor dressed ad Colonel Sanders himself delivered the vouchers to people at a gas station, in addition to filling up their cars.
In addition to getting treated to a free meal at KFC in the future, plenty of people were charmed with the Colonel Sanders figure himself. The campaign is also nostalgic in a sense and references the origins of KFC, when it only used to cost about $5 to top up your tank with gas.
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
Trend Themes
1. Branded Experiences - Creating memorable experiences through unique promotional campaigns like having an actor dress ad Colonel Sanders deliver vouchers at a gas station.
2. Nostalgic Marketing - Utilizing nostalgia to connect with consumers by referencing the origins of the brand, such as the affordable gas prices during the early days of KFC.
3. Cross-promotion - Combining two different industries, food and gas, to create a unique and attention-grabbing campaign that benefits both businesses.
Industry Implications
1. Fast Food - Fast food chains can create innovative campaigns that offer unique experiences to customers, attracting new customers and building brand loyalty.
2. Gas Stations - Gas stations can partner with other industries, such as food chains, to create mutually beneficial marketing strategies that increase foot traffic and sales.
3. Marketing and Advertising - Brands can leverage nostalgia and creative cross-promotions to create memorable campaigns that resonate with consumers, fostering brand awareness and loyalty.